#SeeThePerson

On 7 June, in support of International Tourette Awareness Day, Tourette South Africa is launching a powerful new national awareness campaign: #SeeThePerson.

The campaign encourages South Africans to wear their caps backwards as a symbol of changing perspective. A reminder that things are not always what they first seem.

Tourette Syndrome is a neurological condition that causes involuntary movements and sounds known as tics. While tics may be the first thing people notice, they are only one small part of a person’s story.

Behind every tic is a person.

A child trying to fit in at school.
A teenager navigating friendships and anxiety.
An adult building a career, raising a family, and showing up every day despite misunderstanding or judgment.

Too often, people see the condition before they see the human being.

#SeeThePerson was created to change that.

This campaign is about empathy, dignity, inclusion, and understanding. It encourages South Africans to move beyond assumptions and recognise the person behind the condition. Their personality, strengths, humour, dreams, and resilience.

Why a Backwards Cap?

It symbolises:

• changing perspectives
• looking beyond first impressions
• choosing understanding over judgment

Our Vision

Tourette South Africa hopes #SeeThePerson will grow into an annual national awareness movement across:

• schools
• workplaces
• universities
• sports clubs
• communities
• social media

A day where South Africans wear their cap backwards to show support for understanding, neurodiversity, and inclusion.

Because awareness is not only about recognising Tourette Syndrome.

It is about recognising the person living with it.

Join the Movement

💙 Wear your cap backwards on 7 June.
💙 Share your photo using #SeeThePerson and #TouretteSA.
💙 Help us create understanding and inclusion across South Africa.

💙 Alternatively, download one of the below photos to share.